TBS Business School research for analysts and decision-makers
Author / Perez Lourdes
Business relations, co-creation, innovation in SMEs
Professor of Marketing at Toulouse Business School and academic director of the program for a Master’s degree in marketingat TBS Barcelona, Lourdes Perez holds a doctorate from the Technical University of Catalonia and is associate professor at Barcelona's Pompeu Fabra University. Her research focuses on the technology sector and the relationship between SMEs and large businesses, a subject on which she has published numerous articles in academic journals. She has also contributed to two educational and research publications: Crafting Sustainable Wine Businesses: concepts and case studies, Palgrave Macmillan (2015); and Rethinking Innovation - Global Perspectives (2014).
Teaching areas: Strategic Marketing
Research areas: Business relations, co-creation, innovation in SMEs
Research expertise: Business relations, co-creation, innovation in SMEs